Case Study
The Pro Signals -NSE & MCX Signals
A 600% Application downloads increased by Facebook Ads...
Pro Signals Application, a leading player in the IT services industry, aimed to boost its user acquisition and brand recognition through Facebook advertising.They partnered with PXL Tactics to execute highly targeted and efficient Facebook ad campaigns.
Challenges:
- Intense competition in the trading app market.
- Limited brand visibility and awareness.
- The need to expand their user base and engagement.
Strategy:
PXL Tactics designed a comprehensive strategy to meet Pro Signals' objectives:
- Precise Audience Targeting: PXL Tactics identified and targeted traders and investors using demographic, interest-based, and behavioral segmentation.
- Creative Ad Content: Engaging ad creatives were developed, highlighting Pro Signals' accuracy and value in the trading industry.
- Conversion Tracking: Facebook Pixel and conversion tracking were set up to monitor user interactions with the ads and measure conversions, such as app downloads and sign-ups.
- Real-time Optimization: We continuously monitored ad performance and made data-driven adjustments to the campaign to maximize ROI.
- A/B Testing: Rigorous A/B testing of ad elements for optimization.
- Budget and Timeline Planning: Careful allocation of budget and campaign duration aligned with objectives.
Results:
PXL Tactics achieved remarkable results for Pro Signals Application:
- Significant User Acquisition: Pro Signals saw a surge in new user downloads, exceeding their initial goals. Within the first three months of the campaign, Pro Signals witnessed a 279.82 % increase in app downloads compared to the previous quarter.
- Boosted Engagement: User engagement with the application increased substantially, leading to a more active user base. The engagement rate on Pro Signals' Application increased by 148.81%, with a significant rise in likes, comments, and shares of their posts.
- Enhanced Brand Recognition: Pro Signals' brand became synonymous with reliability and accuracy in the IT services sector.Pro Signals experienced a 80% rise in brand recognition, reinforcing its image as a reliable and accurate trading signal provider.
- Reduced Cost Per Acquisition (CPA): CPA was significantly lowered, leading to a more cost-effective user acquisition process. By optimizing ad campaigns and targeting strategies, the agency successfully reduced the CPA by 95.13%, ensuring a more cost-effective approach to user acquisition.
- Positive User Feedback: Users expressed high satisfaction through positive feedback and reviews.
- Continuous Improvement: PXL Tactics continued to optimize campaigns, resulting in sustained growth and efficiency.
The partnership between Pro Signals Application and PXL Tactics has proven to be highly successful. By implementing targeted Facebook advertising strategies, Pro Signals achieved increased user acquisition, higher engagement, and improved brand recognition. This case study demonstrates the power of effective digital marketing campaigns in achieving business objectives.
Here's a table summarizing the results of Pro Signals' Facebook Ads campaign
App Downloads (3 months)
279.82%
Engagement Rate of Application
148.81%
Brand Recognition Increase
80%
Cost Per Acquisition (CPA)
95.13%
User Reviews and Ratings
450+
Engagement Rate of Pro Signals Application 2022
Engagement Rate of Pro Signals Application 2023
By PXL Tactics
User Engagement Rate of
Pro Signals Application
Engagement Rate Analysis of Pro Signals App Growth (2022 vs. 2023) in Percentage:
In 2022: Average User Engagement Time: 13 min. 24 sec.
In 2023: Average User Engagement Time: 33 min. 17 sec.
Based on the provided user engagement times, the engagement rate for the Pro Signals application increased by approximately 148.81% from 2022 to 2023.
This indicates a significant improvement in user engagement in the application during that period.
By PXL Tactics
Increase Rate of Organic Search
With the help of Facebook Ads Campaign, organic search of Pro Signals Application is increased.
So, the growth rate of organic search for the Pro Signals Application is approximately 6335.71%.
This indicates a substantial increase in organic search from the initial value (between 600 and 800) to more than 45,000 searches,representing significant growth.
Organic search of Pro Signals Application 2022
Growth of organic search of Pro Signals Application 2023
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Pro Signals Application's Downloads Growth
(2022 vs. 2023)
Overall, the year 2023 exhibited substantial growth in app downloads compared to 2022, with several months showing impressive triple-digit percentage increases.The app's popularity and user base expanded significantly during this period.
New Registered User 2022 VS 2023
User Acquisition of 2022 V/S 2023
Months
January
February
March
April
May
June
July
August
2022
807
551
760
1293
1549
2243
3443
4378
2023
6412
4471
5484
5279
6896
7137
4923
5784
The app experienced remarkable growth in January, February, March, April, May and June of 2023, with percentage increases exceeding 600%, 700%, 600%, 308%, 345%, and 219% respectively.
July maintained a positive growth trend, although the percentage increase was around 43%, indicating a slightly slower rate of growth.August showed a 32% increase, maintaining steady growth.
Quarterly Comparative Analysis of Pro Signals Application Downloads Growth
(2022 vs. 2023)
16367
January - March 2023
2118 in 2022
The app experienced a significant percentage increase of approximately 672.41% in Quarter (January - March) 2023 compared to the same quarter in 2022. This indicates substantial growth early in the year.
19312
April - June 2023
5085 in 2022
Quarter (April - June) 2023 saw substantial growth with a percentage increase of around 279.82%. This suggests sustained momentum throughout the second quarter.
10707
July - August 2023
7821 in 2022
While Quarter (July - August) 2023 maintained positive growth, the percentage increase was comparatively lower at approximately 15.65%. This may be attributed to seasonal variations or specific market conditions during this period
Overall, the quarterly comparative analysis highlights substantial growth in Quarter 1 (January - March) and Quarter 2 (April - June) of 2023, with Quarter 2 showing particularly impressive growth.
Quarter 3 (July - August) 2023 maintained growth, although at a somewhat slower pace compared to the earlier quarters. The app's performance in Quarter 1 (January - March) and Quarter 2(April - June) indicates successful user acquisition and engagement strategies.
Cost Per Acquisition
We achieved an impressive 95.13% reduction in CPA, which means that we reduced the cost of acquiring each new user from Rs. 106.19 to just Rs. 5.34. This significant improvement showcases the campaign's efficiency and cost-effectiveness in acquiring valuable users for Pro Signals.
